As many of you know, Google Adwords is part of our video advertising network. For the past six months, it’s been extremely difficult for us to get many of our clients’ YouTube video campaigns approved by Adwords. We constantly get rejection notifications claiming “Shocking Content.” Yes, in some instances we have to agree. There is a trend, in hip-hop particularly, to point at the camera and squeeze air triggers. That is a big no-no for advertising publishers. However, 90% of the rejections are not “Shocking Content” at all, but harmless video gameplays, vlogs, and music videos.
We approached Google with a solution – allow hip-hop videos to be promoted on popular hip-hop related videos, allow Call of Duty gameplays to be promoted on popular Call of Duty videos, and so on. The response was a stern – “NO, THIS IS STILL SHOCKING CONTENT.”
This is where the hypocrisy comes in – Google allows certain brands to advertise their shocking content on videos which audience is completely inappropriate. For example, they allow alcoholic beverages to be advertised on channels aimed at children:
In addition, you may have noticed new Flipagram ads, which had to be manually approved by Google Adwords, that feature young teen/preeteen children making lipsyncing dance videos to inappropriate songs such as this:
They even have an ad with “bitch” in it: